About this role
Switch isn’t just a tech company—and we’re definitely not just another staffing agency. We’re building the most trusted healthcare workforce platform in the country. And we need a marketer who understands that marketing isn’t noise—it’s clarity. It’s positioning. It’s storytelling that earns trust in an industry where trust is everything.
We’re looking for a Marketing Specialist who can operate at the intersection of product, content, and growth. Someone who understands how to translate platform features into real-world value for nurses, facility administrators, and healthcare executives.
This is not a “post on Instagram and call it a day” role. This is product marketing. Story telling. Guerilla campaigns. Community energy. UGC flywheels. AI-aware search visibility. Social with purpose.
You’ll work closely with Product, Sales, and Leadership to ensure our message is sharp, differentiated, and impossible to ignore.
WHAT YOU’LL DO:
Product Marketing
- Deeply understand the Switch platform, roadmap, and competitive positioning
- Translate product features into compelling value propositions for:
- Nurses (CNA, LPN, RN)
- Healthcare facilities
- Administrators and operators
- Launch new features with positioning, messaging, and supporting content
- Create sales enablement materials (one-pagers, decks, FAQs, battle cards)
- Partner with Product on go-to-market strategy for new initiatives
Content Creation
- Create high-impact content tailored to specific audiences:
- Nurse acquisition
- Facility acquisition
- Retention and engagement
- Write:
- Website copy
- Landing pages
- Email campaigns
- Blog posts
- Thought leadership pieces
- Case studies
- Ensure consistent brand voice across all channels
- Collaborate with design for high-performing visual content
Guerilla Marketing
- Design and execute high-impact, low-spend marketing campaigns
- Develop in-person activation ideas for new markets
- Create buzz around launches, events, and market entries
- Think strategically about tactical insertion into healthcare communities
- Build marketing flywheels that create organic momentum
User Generated Content (UGC)
- Facilitate and manage nurse and facility-generated content
- Build campaigns that encourage community storytelling
- Create frameworks for capturing testimonials, videos, and real-world success stories
- Turn customers into advocates
AEO (Answer Engine Optimization)
- Optimize content for AI-driven search and answer engines
- Structure content for visibility in Google, ChatGPT, and emerging AI platforms
- Identify high-intent healthcare staffing queries
- Continuously refine on-page and technical SEO/AEO strategy
Social Media & Community Growth
- Own and execute Switch’s social media strategy
- Create platform-specific content (LinkedIn, Instagram, Facebook, etc.)
- Develop short-form video strategy
- Analyze engagement metrics and refine strategy accordingly
- Support leadership personal brand initiatives when needed
Requirements
WHAT YOU BRING:
- 3–6 years of experience in marketing (healthcare or marketplace experience preferred)
- Strong product marketing instincts
- Exceptional writing and storytelling skills
- Experience building and executing campaigns end-to-end
- Deep understanding of social media strategy and platform dynamics
- Working knowledge of SEO and emerging AEO best practices
- Comfort collaborating cross-functionally with product and sales
- High ownership mindset—you don’t wait to be told what to do
- Bias toward action and experimentation
Bonus Points If You Have
- Experience in a two-sided marketplace
- Healthcare staffing or healthcare tech background
- Experience launching products or features
- Experience managing community ambassadors or referral programs
- Familiarity with HubSpot or marketing automation tools
- Experience with analytics tools (GA4, HubSpot reporting, etc.)
Benefits
Here’s a few of our many perks:
- Medical, Dental, Vision, Life, AD&D (Medical covered at 100% for all full-time employees)
- Up to three (3) week PTO your first year
- Company sponsored 401K with a company match
- 10 paid company holidays
- Paid maternity & paternity leave
- EAP
- Opportunities for training, mentorship and career growth
- & more!
Switch is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.
If you need to inquire about an accommodation or need assistance with completing the application process, please email people@switchcare.com.
